7 Reasons Fashion Brands Should Be Nice to Bloggers

In the fashion world bloggers are rising to prominence as a force to be reckoned with. For some reason many new and established fashion brands still seem to treat them as second class citizens. We think this is a mistake, and here are a few reasons why we think so.

1. 40% of the press at New York Fashion Week are bloggers.

According to Reuters the presence of online media at fashion week has grown more than 20% over the last six months. This means that of the 3, 600 members of press present, nearly 40% are fashion bloggers.

2. Major fashion brands are inviting them to shows.

Designers like Carl Lagerfeld and John Galliano are inviting bloggers to their shows. In some cases they are even paying all costs to fly the bloggers to the show. If top end designers are doing this, don’t you think it’s time you start being nice to your local fashion blogger?

3. In the USA fashion bloggers are becoming very popular.

Blogs like Style Bubble are getting up to 25 000 hits a day. While some bloggers have tens of thousands of twitter followers. If this isn’t enough to make you sit up and notice then I don’t know what is.

4. Bloggers are now judges for CFDA

For the first time ever bloggers have been invited to be judges for the Council of Fashion Designers of America. This is a landmark event for the fashion blogging industry. It is an indicator of the power and influence that is moving into the hands of fashion bloggers.

5. Traditional fashion editors are losing control.

Just like the film and music industry is struggling to come to grips with the fact that the internet has made them largely irrelevant; the fashion editorial industry is losing much of it’s power. In the good (or bad depending on your point of view) old days fashion editors could control what and who the public sees. With the advent of the internet and growth of fashion blogs this power is now gone.

6. Enthusiasm = Influence

Everybody knows that the thing that sells clothes is enthusiasm and passion; not knowledge. The average person out there doesn’t care about technical details and high-brow descriptions of the “silhouette” and “architectural lines” of a garment. On the other hand, having somebody who clearly loves clothes recommend an item they love carries much more weight. Bloggers mostly do this because they love clothes and fashion, yes some of them make money from their blogs, but they only make money because they are passionate about what they do.

7. The rest of the world lags behind the USA

If you are based outside the USE this might be the most important reason to start building relationships with local bloggers. The developing world runs 3-4 years behind the states when it comes to the adoption of internet trends. This means that before long all the major local brands will be beating a path to the door of your favorite blogger. Shouldn’t you be there first?

Fashionable Fingers Are Wooed By BlackBerry

Thanks to their sleek design, superior cameras and express connection to those all important social networking sites and fashion blogs – the BlackBerry has become an indispensable tool for the novice or seasoned fashionista.

Despite the novelty of sending pictures of your new lust-have never losing its appeal, serious bloggers and industry insiders are now utilising the latest BlackBerry technology to stay on trend. From revealing what editors think of this season’s collection, installing apps that track down designer handbags, to shooting your own creations – fashions focus may be what’s on the outside, but they like their phones smart on the inside it seems.

Most of us take for granted that our mobiles now come with video recordings and powerful cameras as standard. The new BlackBerry Torch advances these standard accessories meaning its 5 mega pixel camera will capture a crystal clear photo of your latest vintage treasure, picking out minute detail and realistic tones that can be loaded straight onto your blog or Twitter page. The busy stylist can also be inspired by watching the latest collections using the phone’s video player.

The introduction of phone apps is nothing new, and fashion apps are largely available on most smartphones. In keeping with their tradition of initiating rather than following trends, BlackBerry has run the inspirational London Fashion Week app for the past three seasons. The app feeds information to all the journalists on show times, details of individual show content plus any delays or changes. Thankfully it’s not reserved for the industry professionals – anyone can use the app to have an insider’s view at what’s going on with regular news updates and highlights throughout the shows.

BlackBerry fashion apps have become essential tools of the trade for the industry big wigs and dedicated followers. If your day feels incomplete without the latest words of wisdom from Tavi, then Fashion News Service offers up to the minute news from 360fashion.net, alternatively Trendtracker previews the latest runway looks, fashion news, trend ideas and coverage of the shows.

For the past two seasons BlackBerry has also worked with House of Holland on an app that lets you buy catwalk creations as they come off the runway, months ahead of the retail launch.

Get yourself logged into Twitter via your Curve and start following the fashion pack. Many fashion editors were novice Tweeters until just two seasons ago. Now they’re not just tweeting but posting pictures live from the catwalks. Make sure you follow Karl, Carineand Anna from your phone to discover their favourites from Paris or Milan, and make the bus journey to work slightly more glamorous.

Not content with reading what others have to say about the latest must-have? Make your mark with a blog. WordPress – a tasty piece of software that enables you to create and design your own blog – has developed an app that allows you to update from your handset. Just sat through a fabulous fashion show and want the world to know about it? Take pictures with your phone, add some blurb and upload the lot via the app in a flash.

Whichever way you stay connected to the fast paced world of fashion, it seems that BlackBerry have all the latest features for the glitterati.

How to Become a Successful Fashion Model

Becoming a fashion model can be extremely exciting and rewarding. Some of the perks of fashion modeling are traveling to exotic locales, making a lot of money and meeting some of the most beautiful, interesting and creative people in the world.

Here are 10 tips to becoming a successful fashion model.

1. Get some snapshots taken and approach a local fashion modeling agency. Agencies love to see snapshots. Use natural light. Have a friend shoot a roll of film and pic out the best ones. Call up the modeling agencies in your area and ask when their open call times are. Open calls are times that agencies set aside to see new models. Dress simple and nicely and be prepared to ask any questions they have of you.

2. Move to a major market. New York is “king” when it comes to fashion modeling. Try and get signed by a major agency there like Ford, Elite or IMG. Most of the major cosmetic and advertising contracts come out of New York. If you are living in the United States Los Angeles, Miami are also great alternatives. If you are living in Europe consider Paris, London or Milan.

3. Be thin. Hire the services of a professional trainer and nutritionist if you have problems keeping the weight off. Agents routinely measure and weigh fashion models. Many models are dropped from their agencies for not having the correct measurements.

4. Network. It is important to work with the best photographers you can. Hire them. Get amazing pictures. It is your job and although agencies may assist you with this ultimately it is your responsibility. The images photographers give you will make or break you. Be nice to them and test as frequently as you can. Unless you are Heidi Klum of have books loaded with amazing tearsheets, keep testing.

5. Show up. It is very important to be on time. If you have a fashion shoot the next day do not go out and party. Look your best. Photographers are in constant contact with the agencies and will let them and future clients know if you have a bad reputation. When you are on set be courteous and stay off your cellphone. It is important to focus on the task at hand.

6. Become friends with powerful people. Editors like Anna Wintour of Vogue can make you famous. Superstar photographer Steven Meisel can launch your career instantly. Be nice to them and other industry professionals. You never know which assistant will be the next fashion editor or star photographer.

7. Date celebrities. Gisele Bundchen dated Leonardo DiCaprio before moving on to quarterback Tom Brady. Kate Moss was romantically linked for years to Johnny Depp and then became involved with British rocker Pete Doherty.

8. Brand yourself. Heidi Klum has a jewelry line. Gisele Bundchen is in talks with H&M about representing her lingerie line. You can buy Kate Moss’s clothes at Top Shop.

9. Have the right measurements. Although they fluctuate between markets the ideal measurement is to stand at least 5’9″ barefoot and weigh between 110 and 120 pounds. If you are a lot smaller consider commercial modeling and approach acting agencies. They need all types and sizes.

10. Be photogenic. The industry is fickle and what is hot one year isn’t necessarily hot the next. If you are photogenic and have that certain “je ne sais quois” (something special) you will attract modeling business.

The Secret To Getting Fashion Internships!

It is really important to gain experience by interning to help you break into the fashion industry! Paid internships programs, can be competitive and tend to have early recruitment periods during winter to early spring semester. Another alternative is to arrange for a non-paid internship (where you earn college credit).

As with everything in life, getting a fashion internship all about the preparation! Proper preparation, along with your other assets, with set you apart from your competition and will help make hiring you a no-brainer!

If you don’t have any industry contacts, don’t get down in the dumps! It could just be a sign that you need to get out and do some major networking! You can start with college career counselors, professors, and other students while also exploring industry events (fashion shows, open houses, trunk shows, etc.) where you can meet lots of new fashion contacts.

You can also approach creative agencies, designers, stylists, fashion editors, or fashion producers to say you want to learn their craft and are interested in interning. Many of these people will be happy to have someone come in and help lighten their load. Although you may not earn a stipend, you will definitely gain experience and exposure to the industry.

All of these people could possibly have valuable information that can lead to you getting an internship. To find the right fashion internship, make sure you openly discuss your job search with the people you know and ask them to check in with the people they know. Doing so could really help you out big time!

Here are 2 resources that you can use to search for fashion internships:

Free Fashion Internships: Lists fashion internships across the country.
Check out http://www.freefashioninternships.com

Style Careers: This is the largest fashion-only job search website.
Visit: http://www.stylecareers.com

Once you have scored an internship, make sure you build bridges with managers and co-workers while you are working there so you can keep in touch once your job has ended to keep the lines of communication open.